Sixteen places — from the Sahara dunes and the blue streets of Chefchaouen to the medinas of Fes and Marrakech — that shape every itinerary we build.
Start here. These are the destinations we weave into nearly every itinerary — for good reason.
Four destinations that give any itinerary its soul — and often its best photographs.
The pulsing heart of Morocco. Lose yourself in the souks, sip mint tea on a rooftop above Jemaa el-Fna, visit the Majorelle Garden and the Bahia Palace. Marrakech is the perfect base for desert tours, Atlas day trips and Atlantic escapes — see tours from Marrakech or browse Marrakech activities.
The oldest imperial city and a UNESCO World Heritage medina of 9,000 alleys, tanneries, madrasas and craft workshops that haven't changed in centuries. A living museum, and the best possible start to a Sahara journey via tours from Fes.
Tucked in the Rif Mountains, Chefchaouen is painted entirely in cobalt and sky blue. Easygoing, photogenic, and genuinely peaceful — the perfect counterbalance to Marrakech's intensity. Browse tours from Chefchaouen.
From Imlil to the summit of Toubkal (4,167m), the High Atlas is a world of Berber villages, mule tracks and snow-capped peaks only 90 minutes from Marrakech. Trek, hike or just drive through — see our Atlas & Toubkal trips and Berber village treks.
A fortified port on the Atlantic with ramparts, seagulls, fresh seafood, Gnaoua music and a breezy laid-back feel. An easy overnight or day trip from Marrakech — see 2-day trip to Essaouira or the day trip from Marrakech.
The earthen kasbah of Ait Ben Haddou is a UNESCO site and a favourite backdrop for Hollywood — Gladiator, Game of Thrones, Lawrence of Arabia. Nearby Ouarzazate is the gateway to the pre-Sahara and palm oases. Start from Ouarzazate or visit on a day excursion from Marrakech.
Morocco's largest city, home to the extraordinary Hassan II Mosque (the world's second largest) and some of the country's most striking Art Deco architecture. Usually the first stop for transatlantic flights — explore tours from Casablanca.
Where the Mediterranean meets the Atlantic, and Africa meets Europe. An electric mix of Spanish, French and Moroccan influences — and the classic entry point for northern-route tours. Browse tours from Tangier.
Morocco's beach capital — a relaxed Atlantic bay, argan country inland, and surf villages like Taghazout and Imsouane along the coast. See tours from Agadir.
A lush valley in the foothills of the High Atlas, 60 km from Marrakech. Waterfalls, Berber villages, tea terraces over the river — the easiest escape from the red city. See the Ourika day trip.
A lunar landscape of rocky hills only 45 minutes from Marrakech — not sand dunes, but a striking desert feel without the long drive. Perfect for a sunset dinner or camel ride — book the Agafay excursion.
The tallest waterfalls in North Africa — 110 metres of cascades set in olive country, a 3-hour drive from Marrakech. Wild Barbary macaques, swimming pools at the base, and local cafes with a view — see the Ouzoud day trip.
Meknes is the quieter imperial city, with grand gates and granaries; nearby Volubilis is the best-preserved Roman site in Morocco, mosaics intact under the African sun. Easy day trip — see the excursion from Fes.
The political capital, often overlooked by travellers — and that's the charm. The Kasbah des Oudayas, the Hassan Tower, quiet beaches and a relaxed coastal feel. See the Rabat excursion from Casablanca.
Why choose? Our combined Atlas & Sahara tours link the High Atlas treks with desert nights under the stars — and the 15-day Spain & Morocco tour adds Andalusia via Tangier. A single private driver, one itinerary, every landscape.
Tell us your must-sees and we'll plan a private route that links them all — comfortably.